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Olivia Epifano
Photo: Olivia Epifano

Many of us over-plucked our eyebrows years ago when it was trending to have thin, spares brows - and are now paying the price.

Now, Lavish Cosmetics, a growing beauty brand based in Melbourne, has launched revolutionary eyebrow and lash serums.

And the vegan-friendly, natural hair growth serum has already taken social media by storm, selling out within a mere five hours of its highly-anticipated release. 

Founder Olivia Epifano, a make-up artist and lash technician, saw a gap in the market for affordable cosmetics which were not full of chemicals and started her business when she was just 20.


"I continually heard middle aged women asking if they could use the lash serum in their brows as they’d over plucked in their younger years and were left to draw on their brows daily," she said.

"Brow Illusion has been a game-changer for them. It’s empowering to see men and women embracing their natural brows and experiencing newfound confidence.

"And now, the lift and grow duo which include the lash lifter and lash illusion lash serum are our best sellers."

Formulated with 13 natural vitamins and peptides, Lavish Cosmetics’ Brow Illusion serum promises to add length, fullness and thickness to brows, delivering visible results within just a few weeks of consistent use.

Made with a blend of natural ingredients including Hyaluronic Acid, Ginseng extract and Vitamin E, the serum is designed to nourish and enhance natural brows for both men and women. 

 “We’re thrilled to see the incredible reception Brow Illusion has received from beauty enthusiasts everywhere. It’s truly gratifying to offer a product that not only delivers exceptional results but also aligns with our commitment to sustainability and cruelty-free beauty," Olivia said.

"One of the most remarkable aspects of Brown Illusion is its ease of use. Simply apply the serum directly to the brows at night and let its potent blend of vitamins and peptides work their magic while you sleep.

"Lavish is a brand that focuses on chemical free formulated products that actually work. Our lash illusion and brow illusion can also be used as after care products and can be used with lash extensions, lash lifts, brow laminations, brow tints," she said

Olivia has also endorsed the power of social media, with many of her Tik Toks going viral with more than 50 million views.

"The overwhelming response to our viral video underscores the power of social media in amplifying brand visibility and driving sales for small businesses like ours," she said.



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