NEXT-GEN COMFORT: SHEIN’S GLOWMODE BRINGS HIGH-TECH FABRICS TO EVERYDAY STYLE
- Jeni O'Dowd
- Aug 21
- 2 min read
Global fashion retailer Shein has unveiled its new GLOWMODE collection in Australia, a range designed to blur the line between high-performance activewear and everyday style.
The launch comes at a time when fitness and fashion are colliding more than ever, with activewear no longer confined to the gym.
GLOWMODE is pitched as a wardrobe solution for those who move seamlessly between workouts, errands and social life; bringing technical fabrics into clothing that feels just as at home at brunch as it does in a Pilates class.
Lifestyle News has road-tested the collection and found it delivers on its promises. The pieces are comfortable enough to wear all day, stylish enough to look put-together beyond the studio and priced in a way that makes building a wearable rotation accessible.
It’s rare to find activewear that balances affordability, design and comfort quite this well.
The fabric innovation
Central to GLOWMODE is a suite of new materials designed for different lifestyle moments.
FeatherFit is a buttery-soft fabric offered in Warm, Air and Sculpt variations, engineered to transition from daily wear to demanding sweat sessions.
PowerSculpt provides extra structure with an air-layered design and quick-dry ventilation, ideal for tougher workouts.
CloudKnit delivers pillow-soft elasticity for lounging or layering, while Everyday Fleece offers warmth without heaviness for cool-downs and casual wear. Rounding out the set is Momentech Seamless, a lightweight, sweat-wicking textile built for medium-impact exercise such as cycling or rowing.
Each fabric has been designed with both performance and aesthetics in mind—clothes that stretch, sculpt and breathe while still presenting a sharp, streamlined silhouette.
The look and feel of GLOWMODE
Beyond the textiles, the collection itself is broad. It features sculpting zip-up jackets, supportive leggings, sports shorts, wide-leg leisurewear and more. The range is intended to work as hard as its wearer, while still maintaining a fashion-forward edge.
Content creator Kaela Tavares, known for her vibrant, fitness-driven style, fronted the Australian campaign.
She officially launched the range at an event at Coogee Beach, showcasing how the pieces can move effortlessly from studio to street.
A growing trend
Activewear’s role in the modern wardrobe has shifted dramatically in the past decade.
Once seen as functional but unfashionable, it has become a style category of its own, influencing everything from luxury fashion to fast retail.
The rise of “athleisure” reflects changing lifestyles: busier schedules, more hybrid workdays, and a desire for clothing that delivers comfort without sacrificing appearance.
GLOWMODE taps directly into this shift, offering pieces that can double as performance gear and everyday wear.
By investing in fabric innovation, SHEIN is positioning itself to compete not just with traditional fast-fashion players but with sportswear heavyweights as well.
