LYANG & CO BRINGS A FRESH TAKE ON AFFORDABLE LUXURY JEWELLERY

Mass-produced jewellery may fill store shelves, but it rarely fills a deeper need.

We don’t just want to wear metal and stones; we want pieces that feel like part of us, luxury jewellery that carries meaning, that can slip seamlessly into the rhythm of everyday life yet still make us pause and smile.

That’s the spirit behind LYANG & CO., an emerging Australian boutique brand launched at the end of 2022.

Founder Zoe Liang was motivated by a frustration many women share: the lack of high-quality yet affordable jewellery in Australia.

She decided to create a label that would challenge the long-standing notion that fine craftsmanship must always come with a fine-print price. Her vision is simple but striking: to “redefine accessible luxury.”

Jewellery Designed to Be Lived In

From the outset, LYANG & CO. has been built on intention. These aren’t the kind of earrings you slip off the minute you get home, or the ring you’re scared to wear in the shower.

Every style is hypoallergenic, water-resistant and crafted for longevity. Offering affordable, high-quality pieces that are gentle on sensitive skin and designed for intentional daily wear is at the heart of the brand.

Made primarily from 925 sterling silver, with many styles plated in gold for added warmth, the pieces are equal parts elegant and durable.

The result is jewellery that is as comfortable at a yoga class or on the school run as it is at dinner under city lights.

The Capsule Collection You Actually Wear

What sets LYANG & CO. apart is how its range works like a capsule wardrobe for jewellery. Think:

• Small, sculptural hoops that look effortless with denim and a white T-shirt but can hold their own with a silk slip dress at night.

• A delicate chain that layers easily with others, transforming from a minimalist staple by day to a statement stack by evening.

• Rings that are sleek enough for office wear, yet bold enough to give edge to a cocktail look.

They’re what fashion insiders call “wardrobe heroes” — the reliable, endlessly versatile pieces you can throw on without thinking and still feel instantly pulled together.

From Local Roots to Lifestyle Essential

While LYANG & CO. is proudly Australian in its ethos, the brand’s appeal stretches far beyond geography.

Its clean lines and contemporary detailing speak to the universal desire for jewellery that feels personal yet effortless.

Whether you’re heading to Bondi for a sunrise swim, packing a weekender for Byron Bay, or dashing between meetings in Melbourne, these pieces are designed to move with you.

It’s jewellery that doesn’t demand a special occasion to shine. Instead, it elevates the everyday, allowing wearers to build their own story, moments spent laughing with friends, dancing at weddings, or quietly reading at a café.

Why It Matters

In a climate where luxury often feels unattainable, LYANG & CO. offers a refreshing counterpoint.

The brand shows that it’s possible to enjoy beautifully made jewellery without compromise, and without guilt.

By marrying affordability with artistry, it empowers people to express their personal style in ways that feel both authentic and sustainable.

At its core, LYANG & CO. isn’t just about accessories; it’s about how we connect with the pieces we wear. It’s about finding joy in the little rituals of getting dressed, knowing that a necklace or pair of earrings can transform the way we carry ourselves through the day.