GLAZE CRAZE LANDS IN AUSTRALIA AS MCOBEAUTY DROPS VIRAL BEAUTY DUPES

Jeni O'Dowd
10 minutes ago
2 min read

Pink MCoBeauty toner bottle on a foamy white background with bubbles. Text reads "Hydrate & Prepare Milky Toner Ceramide Essence".

Australia’s beauty lovers can now get their hands on two of the internet’s most talked about skincare and makeup trends, with MCoBeauty launching its Hydrate & Prepare Milky Toner and Ultra Shine Lip Glaze.

The release taps directly into the global obsession with “glass skin” and ultra-glossy lips, two trends that have dominated TikTok feeds, beauty counters, and bathroom cabinets around the world.

Now, Aussie consumers can buy into the viral glow without the luxury price tag.

The new launches arrive as international beauty brands gain cult status online, fuelling demand for affordable alternatives that deliver similar performance and results.

MCoBeauty is positioning itself squarely in that space, offering trend-driven products at what it describes as half the price of the original inspirations.

Leading the drop is the Hydrate & Prepare Milky Toner, a creamy toner essence that hydrates and prepares skin for makeup application in a single step.

Inspired by the ongoing glass skin movement, the formula delivers a dewy, luminous finish while supporting the skin’s natural barrier.

The toner is enriched with barrier-supporting ingredients and is designed to help lock in moisture while improving overall skin texture.

The result is skin that appears fresh, plump, and smooth, making it an easy addition to everyday routines, particularly for consumers seeking a glazed, hydrated complexion currently dominating beauty trends.

Close-up of a woman holding "Ultra Shine Lip Glaze" with a shimmery face and glossy lips against a soft pink background.

Also just launched is the Ultra Shine Lip Glaze, a high-shine gloss formulated to create a glassy finish while enhancing the natural shape of the lips.

The product is designed to deliver a fuller-looking pout without stickiness or the tingling sensation often associated with plumping formulas.

Infused with vegan collagen, hyaluronic acid and ceramides, the glaze focuses on hydration and conditioning while delivering a high-impact gloss effect. It can be worn alone or layered over lip colour and is available in six shades, including You Bae, Heartbreaker, Espresso, Espresso Girl, Diamond Girl and Glamour Girl.

The launches reflect a growing shift in the beauty industry, particularly among younger consumers, towards accessible, trend-driven products that mirror premium offerings but remain budget-friendly.