CHOCOLATE-COATED FROZEN FRUIT TREATS FLY OFF FREEZER SHELVES

A new guilt-free snack is making waves with Aussie shoppers, as The Goodness Kitchen’s Choc Bites - delicious chocolate-covered frozen fruit - rapidly become a must-have treat.

The bite-sized indulgences—featuring whole strawberries, blueberries, and cherries that have been snap-frozen and dipped in velvety, dark vegan chocolate—are gaining popularity for their simplicity, high-quality ingredients, and “healthier treat” appeal.

Sold at independent grocers nationwide, the $9 packs have been flying off shelves as word spreads through health circles and foodie communities alike.

Unlike many better-for-you products that scream ‘sacrifice,’ Choc Bites lean into decadence without the guilt.

“They’re that perfect in-between when you want something sweet, but don’t want to feel like you’ve just downed a brick of sugar,” said one Melbourne-based shopper on Instagram. “Plus, they’re vegan and made with real fruit. It’s a win-win.”

While the brand makes no specific health claims, the appeal lies in the clean ingredient list and ethical sourcing. The fruit is grown by BRC-accredited farmers, both locally and internationally, and then snap-frozen to preserve flavour and nutritional value.

The chocolate is Rainforest Alliance Certified, made with 42% cocoa solids—enough to deliver richness without being overpowering.

Choc Bites have already landed a spot in several trend reports, under categories like Better-For-You Sweet Treats, Trending Health Swaps, and What’s Hot in the Frozen Snack Aisle—placing them firmly in the crosshairs of wellness-focused consumers, busy parents, and plant-based snackers.

Nutrition experts note a growing shift away from overly processed 'diet' products, with consumers increasingly favouring whole, minimally processed ingredients.

The frozen snack category has experienced significant growth in recent years, driven by consumer demand for convenient, portion-controlled treats with a cleaner label. Unlike their shelf-stable cousins, frozen snacks often contain fewer preservatives and rely on flash freezing to retain texture and taste.

The Goodness Kitchen has tapped into that demand with smart branding and premium positioning. The packaging is modern and minimal, and the messaging is clear: real fruit, real chocolate, no fuss.

Early adopters are already calling them their “freezer MVP”—the kind of thing you reach for after dinner when you're hovering at the fridge looking for something that feels like a treat, without derailing the whole day.

With growing awareness around ultra-processed foods, sugar intake, and the environmental impact of our snacking habits, products like Choc Bites are offering a new kind of indulgence—one where taste, ethics, and simplicity come together.