THE CAT’S OUT OF THE BAG: DOOG GOES FELINE WITH WILDLIFE-SAFE CAT GEAR

This new range is all about helping felines explore the great outdoors

After years of catering to dogs who love to hike, swim, and generally live their best off-leash lives, DOOG, that’s Dog Owners Outdoor Gear, for the uninitiated, has officially crossed enemy lines.

The Aussie brand has just launched its wildlife-safe cat gear collection, and honestly, the nation’s moggies are about to get smug.

Called the CAAT Collection (that’s “Cats Adventuring And Travelling,” naturally), this new range is all about helping felines explore the great outdoors without turning the local birdlife into lunch.

From soft harnesses to quick-release collars and even a car seat that doubles as a cat bed, it’s designed for those bold enough to take their whiskered friends beyond the sofa.

“We’ve built our reputation on designing gear that enriches the bond between pets and their owners through outdoor activity,” says Jessica Knight, Co-founder of DOOG.

“Our customers kept asking for the same DOOG quality and innovation, but for their cats.

The CAAT Collection is our answer, and it comes with the added mission of protecting wildlife while giving cats safe, enriching outdoor experiences.”

The real kicker? This isn’t just about accessorising your cat. DOOG’s designers have gone all in on sustainability and responsibility, weaving wildlife-friendly features into every item.

The idea is to let cats enjoy their natural curiosity while keeping native birds, reptiles, and small mammals safe.

So if your feline is less “curl up and nap” and more “scale the curtains like Everest,” this might just be your new favourite brand. The CAAT Collection is available now at www.doog.com.au and in select retailers nationwide.

Because let’s face it — it was only a matter of time before cats demanded their own adventure line.