MCoBEAUTY SETTING SPRAY BRINGS BACK THE ORIGINAL CULT FAVOURITE FORMULA

MCoBeauty says All Dayer uses Skindinavia's patented Temperature Control Technology

For beauty fans, the launch of the MCoBeauty All Dayer Setting Spray marks the return of one of the industry's most talked-about formulas.

The new setting spray isn't simply inspired by the cult-favourite Urban Decay All Nighter.

According to MCoBeauty, it is the original patented Skindinavia formula that makeup artists and beauty lovers relied on for years.

The announcement follows the end of Skindinavia's long-running partnership with Urban Decay, a move that left many fans wondering whether the original formula had disappeared for good.

Now, through an exclusive partnership with MCoBeauty, it's back with a new name but the same formulation and signature spray mechanism.

Why the MCoBeauty All Dayer Setting Spray is creating a buzz

Setting sprays have become an essential final step in many makeup routines, particularly for those wanting their look to last through long workdays, nights out, or hot Australian weather.

MCoBeauty says All Dayer uses Skindinavia's patented Temperature Control Technology, designed to help regulate makeup temperature to reduce smudging, fading, melting, and transferring throughout the day.

The lightweight formula is applied as a fine mist and is designed to keep makeup looking fresh without leaving skin feeling sticky or heavy.

Michelle Kluz, CEO of MCoBeauty, said bringing the formula back was a milestone for the brand.

"I have long admired the original Urban Decay All Nighter Setting Spray and, like many consumers, purchased it repeatedly over the years," she said.

"Reintroducing this award-winning setting spray in its exact original formula and pump represents a meaningful achievement for MCoBeauty."

The original Skindinavia formula returns

For many beauty enthusiasts, Skindinavia has always been the name behind the formula.

Founder Allen Goldman said the company's focus has always been on producing the highest-performing makeup finishing spray possible rather than expanding into multiple product categories.

He said the partnership with MCoBeauty allows the original formula to reach a wider audience after years of consumers believing it had disappeared.

"Millions of consumers lost a formula they loved and trusted for years," Goldman said.

"But we're back. The original patented formula consumers know and love, with the same quality,

Innovation and performance standards that built its reputation in the first place."

Whether it becomes the next viral beauty buy remains to be seen, but for long-time fans of the original formula, this launch is likely to feel less like discovering a new product and more like welcoming back an old favourite.