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HOW THE SCIENCE OF INNER LIGHT IS REDEFINING BEAUTY

  • Jeni O'Dowd
  • Oct 14
  • 4 min read

Woman in white blouse poses with "INNOUR" pink box, looking serene. Beige surface and neutral background enhance soft, calm mood.
Dr. Leanne Girgis

In a wellness world crowded with superfoods and slogans, Dr. Leanne Girgis prefers substance over sparkle.


A general practitioner, cosmetic physician and mother of three, she has spent years helping patients look beyond the mirror and focus on what really matters - how they feel.


That philosophy is what led her to create Innour, a wellness brand built on science, simplicity and self-respect.


“As a general practitioner, cosmetic physician, and mother of three, I’ve always been passionate about health in its truest sense — not just how we look, but how we feel from the inside out,” she says.


“Over the years, I’ve seen first-hand how many of my patients (and even myself) have searched for simple, evidence-informed ways to care for their skin, hair, and overall wellbeing, without turning to complicated routines or quick fixes.”


She wanted Innour to bridge the gap between medical knowledge and everyday self-care.


“I wanted to build an ingestible wellness range that reflected both my medical background and my personal values: clean, purposeful ingredients, thoughtfully formulated to support the body in a natural, sustainable way. Innour is about empowering people — especially women — to nourish themselves from within, with confidence and consistency.”


CUTTING THROUGH THE SUPPLEMENT CHAOS


Girgis doesn’t mince words about the state of the supplement market. “One of the biggest issues I see is the overwhelming amount of noise — endless products, bold claims, and little transparency,” she says.


“As a doctor, it concerns me how some brands make therapeutic promises without supporting evidence, or fill products with unnecessary fillers, artificial ingredients, or confusing formulations.”


Her goal is to change that conversation. “Many consumers are left unsure of what’s truly effective, what’s safe, and what their body actually needs. The focus has shifted from meaningful health outcomes to marketing,” she says. “

That’s why, with Innour, I’ve been intentional about cutting through the noise and prioritising high-quality, purposeful ingredients backed by science, not hype. I believe supplements should support your health, not complicate it. Consumers deserve clarity, integrity, and formulations they can trust.”


FINDING THE INNER LIGHT


If there’s one phrase that defines Girgis’ philosophy, it’s “inner light.” It’s not a marketing buzzword, it’s a mindset.


“To me, inner light is that quiet, powerful glow that comes from feeling well — physically, mentally, and emotionally,” she explains. “It’s the kind of radiance you can’t fake or apply on the surface.”


For her, beauty begins with biology, not filters. “At Innour, this belief shapes everything we do. Our philosophy is about supporting that inner light, through clean, effective formulations that honour the body, not overwhelm it. It’s not about perfection or quick fixes; it’s about helping people feel more connected to themselves and their wellbeing, one small habit at a time. When we feel good on the inside, it naturally radiates outward and that’s what Innour is truly about.”


WHY INNOUR IS DIFFERENT


In a category dominated by trend-chasing, Girgis plays the long game. “What truly sets Innour apart is the intention behind every detail, from formulation to philosophy,” she says.


“As a doctor, I created Innour to cut through the noise in a crowded supplement market. Our collagen products are thoughtfully developed with high-quality marine collagen and targeted ingredients that support real, lasting wellness, not just surface-level beauty.”


She refuses to compromise. “We don’t chase trends or make empty promises. Instead, we focus on clean, purposeful formulations designed to nourish the body from within, free from fillers, artificial additives, or unnecessary complexity.


"And because I understand the science, I ensure that everything we create aligns with both clinical integrity and everyday usability. Innour is more than just collagen — it’s a wellness ritual that supports your inner light, naturally and consistently.”


THE SCIENCE MATTERS


For Girgis, credibility isn’t negotiable. “As a doctor, scientific rigour is at the heart of everything I do, both personally and professionally,” she says. “When developing Innour products, I rely on the latest clinical research and evidence-based ingredients with well-documented safety and efficacy.”


That means every product is built, not guessed. “Each formulation undergoes a thorough review to ensure the ingredients work synergistically and are supported by credible studies.


"I also collaborate with experienced formulators and source high-quality, sustainably harvested marine collagen that meets strict purity standards. Innour is built on a foundation of medical expertise and integrity — because wellness products should never be a leap of faith.”

Woman in a black ruffled dress poses against a neutral background, hands folded. She has a calm, confident expression.
Dr. Leanne Girgis

TO THE SCEPTICS


Girgis welcomes critical thinkers. “Scepticism is completely understandable, the supplement market can be overwhelming, with so many products making big promises that don’t always deliver,” she admits.


“As a doctor, I encourage people to approach supplements thoughtfully and with accurate information. Supplements aren’t magic pills, but when chosen carefully and used consistently, they can play a valuable role in supporting your overall health and wellbeing.”


Her advice is practical. “That’s where Innour comes in — to offer clean, clinically informed formulations you can trust, backed by science and transparency.


"If you’re unsure, I always recommend speaking with a healthcare professional and choosing brands that prioritise quality and integrity. Ultimately, the best approach is to listen to your body and support it in ways that feel right for you.”


THE REALITY OF WELLNESS & BEAUTY


Between consulting patients, running a business, and raising three kids, Girgis has no illusions about balance.


“Balancing life as a general practitioner, cosmetic physician, mother of three, and business owner is definitely a juggling act — and it’s taught me that wellness isn’t about perfection; it’s about consistency and intention,” she says.


Her own habits mirror her philosophy. “For me, wellness means prioritising simple, sustainable habits that nourish both body and mind, whether it’s making time for mindful meals, staying hydrated, or carving out moments of rest when I can.


"I also believe in supporting my body from within, which is why I personally incorporate products like Innour’s marine collagen into my daily routine.


"Ultimately, wellness is a journey. It’s about listening to my body, being kind to myself, and making choices that help me show up as my best self — for my family, my patients, my Innour community, and myself.”


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