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HOW ONE SIMPLE IDEA TURNED AN AUSSIE BUSINESS INTO A $22 MILLION ENTERPRISE


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Photo: Diego PH/Unsplash

Everyone loves a true-blue Aussie success story, but few stories stand out like McPhails Furniture, which used one simple idea to become a multi-million dollar business.


When lockdown hit, McPhalis was struggling despite their beautiful and full-of-character product range.


The family business, founded by the owners, Casey and Taylor McPhails dad in the 1960s, looked like it would have to close.


However, in a last-ditch attempt, Taylor, who has a double degree in Commerce and Law made a few tweaks that changed the game, bringing their business from $900,000 a year to $22 million a year and making the McPhails brand a household name in Victoria.


Taylor introduced a $59 flat rate for delivery at a time when everyone was doing home projects or buying property.


They also deliver within two weeks whereas a lot of the big furniture brands were taking 16+ weeks to deliver and they turned to social media,.


Within a few weeks their turnover went from $50K a week to $250K a week, from 1 Hino truck to 12, a team of 4 to 30 employees and from one shed to renting all 22 available sheds in town but they have since built a 8000 square metre warehouse..


McPhails is a Victorian based business that was founded by Keith McPhail, a fourth-generation farmer who wanted to make his own mark on the world.


egg chair
McPhails Furniture Egg Chair

McPhails stock some of the most beautiful furniture that has a rustic, country, Hampton's feel that adds some character to any space. They name their furniture after the towns that they believe the furniture style would suit.


Hero ranges include:


• Flinders: A range of products from drawers to a bed frame in a beautiful herringbone design that is crafted using South American Eucalyptus


• Canberra: A selection of comfortable, plush couches and ottomans


• Milan: Made using solid Tasmanian Messmate Timber, the Milan range is finished with resin, for a smooth look and feel, yet still being able to see the natural features throughout the timber. Complete with black timber legs, the Milan range will be the focal point of your room.


• Mt Eden: The Mt Eden bedroom suite has been crafted from the premium hardwood, European white oak. The hand-carved detail in the headboard, cabriole style legs and deep diamond buttoning in the bed head, are just some of the features that illustrate the intricate workmanship involved in creating this veritable work of art.


Find out more here.

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