HEYDOODLE MAKES GREETING CARDS FUN AGAIN WITH NEW REUSABLE RANGE

The idea is simple but clever:

If you’ve ever bought a greeting card, admired it for six seconds, then binned it with a twinge of guilt, you’re exactly who HeyDoodle has in mind.

The Melbourne-born sustainable play brand has officially declared war on wasteful well-wishes with the launch of Forever Greeting Cards, a reusable, wipe-clean, colour-again creation designed to turn every message into a bit of work of art.

These aren’t cards you stash in a shoebox and rediscover during a house move.

They’re meant to travel, to be used, wiped, coloured again and again, and to shout “someone loves you” long after the wrapping paper has hit the recycling bin.

A GREETING CARD… BUT MAKE IT REUSABLE

Forever Greeting Cards blend the heartwarming charm of handwritten notes with the brand’s trademark playfulness.

Made from premium food-grade silicone, each card comes with non-toxic, wipe-clean markers, ensuring the fun never ends. Kids can doodle, colour, re-colour, and reinvent their creations every time the mood hits.

Each card features a whimsical, illustrated design that transforms the humble greeting card into something closer to a pocket-sized canvas—creativity on tap, without the paper guilt.

THE SENTIMENT THAT STICKS AROUND

At the core of the concept is something surprisingly tender: these cards aren’t meant to disappear into the abyss of forgotten keepsakes.

They’re designed as easy-to-carry reminders of thoughtfulness, joy and connection.

Founder Beatrice Toh explains, “We wanted to create a range for children to express themselves in a way that feels both personal and purposeful.”

She doesn’t mince words on the environmental mission either. “Traditional greeting cards are often cherished for a moment, then thrown away.

But with our Forever Greeting Cards range, every card becomes a lasting keepsake.

“Greeting cards are such a big part of how we connect, but they’re also one of the most disposable products we buy.

Our Forever Greeting Cards turn that tradition on its head; keeping the joy of giving alive and travel-friendly, while helping to teach children the importance of eco-consciousness,” adds Ms Toh.

PLANET-FRIENDLY, KID-APPROVED

In true HeyDoodle fashion, the cards aren’t just cute, they’re built with the same eco-minded thinking that made the brand a global favourite.

The range eliminates paper waste, is BPA-free, recyclable, and sustainably packaged, proudly part of the reusable gift revolution.

The idea is clever but straightforward: if we’re going to give cards, why not give ones that can grow with the child, travel in school bags, survive tantrums, and look just as sweet next Christmas?

IN TIME FOR FESTIVE CHAOS

Launching right on the doorstep of the silly season, the Forever Greeting Cards range is now available online for AUD $9.95, complete with a set of markers.

Affordable, adorable, reusable, the trifecta every parent silently prays for.