GRADUAL TAN: WHY MORE OF US ARE CHOOSING LOW-MAINTENANCE GLOW

The fake tan routine is getting simpler, with more Australians opting for gradual tanning products that build colour over time instead of overnight.

The days of dedicating an entire evening to fake tanning may be fading as Australians embrace a more low-maintenance approach to beauty.

Gradual tanning moisturisers are continuing to grow in popularity, offering a subtle, buildable glow while doubling as an everyday body lotion.

Reflecting that trend, Australian beauty brand Bali Body has expanded its bestselling Gradual Tan range with a larger-format version of its cult-favourite moisturiser after strong demand from shoppers.

The original formula has sold more than 100,000 units through Australian supermarkets and has consistently ranked among the category's top-selling products.

Gradual tan is replacing traditional fake tan routines

Unlike traditional self-tanners that develop in a single application, gradual tanning lotions are designed to build colour over several days, giving users greater control over the final result.

The formula combines moisturising ingredients, including shea butter, vitamin E, glycerin, and sweet almond oil, with a low concentration of tanning active DHA to create a natural-looking finish.

Reflects the shift towards effortless beauty

Beauty brands are increasingly responding to demand for products that simplify routines rather than add extra steps.

Gradual tanning lotions appeal to consumers looking for an easy way to maintain healthy-looking skin without the commitment or maintenance often associated with traditional fake tanning.

With low-maintenance beauty continuing to influence skincare and body care trends, gradual tan products are becoming an everyday staple for Australians wanting a natural-looking glow with minimal effort.