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BHA SKINCARE: HOW TO CHOOSE THE RIGHT EXFOLIANT FOR YOUR SKIN

Charlotte Bolt
Jul 22
2 min read
Hands dispense Paula’s Choice 1% BHA Gentle Exfoliating Gel Toner from a dark bottle on a white background
The trend is shifting towards more personalised exfoliation

Chemical exfoliation isn't one-size-fits-all anymore, with skincare brands increasingly offering different strengths to suit everything from sensitive skin to stubborn congestion.


For years, BHA exfoliants have been a staple in skincare routines, helping to unclog pores, smooth skin texture and reduce breakouts.


Now, the trend is shifting towards more personalised exfoliation, with brands recognising that different skin types require different strengths.


Paula's Choice has expanded its bestselling BHA range with two new formulations, offering lower and higher concentrations alongside its long-standing 2 per cent exfoliant.


The move reflects growing demand for skincare that can be tailored to individual concerns, whether that's sensitive skin, persistent congestion or uneven texture.


BHA skincare isn't one-size-fits-all


BHA, or beta hydroxy acid, is a chemical exfoliant that works by dissolving excess oil and dead skin cells inside pores.


It's widely recommended for people with oily, acne-prone or congested skin, but stronger formulas aren't always the best choice.


The new 1 per cent BHA toner is designed for people with sensitive or redness-prone skin, combining a lower concentration of salicylic acid with soothing ingredients including allantoin and mushroom extract.


At the other end of the scale, the new 4 per cent BHA formula is aimed at people with more persistent texture concerns, enlarged pores and excess oil.


Skincare should be introduced gradually


Dermatologists generally recommend introducing stronger exfoliating acids slowly to allow the skin to adjust.


While lower-strength formulas may be suitable for more frequent use, higher concentrations are typically best introduced just a few times a week before increasing usage if the skin tolerates it.


Hydrating ingredients such as glycerin can also help offset some of the dryness that exfoliating acids may cause.


The launch reflects a broader shift in the beauty industry away from chasing the strongest products and towards finding formulations that suit individual skin needs.


Rather than asking whether BHA works, consumers are increasingly asking which strength is right for them.


For skincare experts, that's a sign the conversation around exfoliation is becoming more personalised and more focused on long-term skin health than quick fixes.

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