BALI BODY LAUNCHES SPF50 GLOW SUNSCREEN AS HIGH-GLOSS SKIN TREND TAKES OFF

Landing just ahead of the European summer travel season

Glossy, luminous skin is having a major beauty moment right now, and Bali Body is leaning directly into the trend with the launch of a new SPF50 sunscreen designed to deliver both protection and a bronzed glow.

The brand has officially launched its new SPF50 Sheer Glow Sunscreen Gel, a lightweight body sunscreen for consumers seeking the “holiday skin” look without the heaviness or stickiness often associated with shimmer products.

Landing just ahead of the European summer travel season, the new formula combines sun protection with skincare and cosmetic glow in one product.

Bali Body taps into high-gloss skin trend

The sunscreen gel has been formulated to leave skin with a luminous, high-shine finish while still offering SPF50 broad-spectrum protection.

Unlike traditional body bronzers or tinted sunscreens, the product has no transfer or heavy tint and instead uses nourishing oils and Vitamin E to create a sheer, illuminated effect on the skin.

The lightweight gel is also designed to absorb quickly without leaving a white cast, making it suitable for a range of skin tones and sensitive skin types.

SPF glow products are becoming increasingly popular

The launch comes as glossy, hydrated skin continues dominating beauty trends across TikTok and Instagram, replacing the ultra-matte looks that defined previous years.

Think less heavily contoured makeup and more skin that looks fresh from a beach holiday in Europe. Or Bondi with better lighting.

Finished with Bali Body’s signature coconut scent, featuring notes of banana cream, vanilla and fresh coconut, the product is designed to evoke long beach days and tropical holidays.

The SPF50 Sheer Glow Sunscreen Gel is priced at $30 and available exclusively online.