KRISPY KREME JUMPS ON THE PROTEIN CRAZE WITH A PROTEIN DOUGHNUT AND 30G SHAKE
Just when you thought protein had found its way into everything, Krispy Kreme has gone and made a protein doughnut.
The limited-edition Protein Powered range landed in Krispy Kreme shops across Australia on November 11, and it's only around until November 23, while stocks last.
It's the latest sign that the protein trend, which has already given us high-protein yoghurts, snack bars and even pasta, is showing no sign of slowing down.
What's in the protein doughnut?
The star of the show is the Protein Cookie Crumble Doughnut, which packs 13g of protein.
It's a shell doughnut with a protein cookie creme, topped with milk chocolate ganache, cocoa soy crispies and chocolate biscuit crumb.
In other words, it still looks and sounds very much like a treat, which is exactly the point.
Krispy Kreme's chief marketing officer for Australia and New Zealand, Aimee Cutajar, told food industry site Crumb Wire the range had been designed with taste front of mind.
"Protein is everywhere right now, and our fans' interest in it just keeps growing," she said.
A 30g protein shake to go with it
Alongside the doughnut is the Protein Cookie Crumble Shake, which contains at least 30g of protein.
It's made fresh to order with protein powder, full cream milk, chocolate cookie pieces and whipped cream.
If you want to go all in, there's also a Protein Combo, which pairs the doughnut with a large shake for at least 43g of protein in total.
Krispy Kreme notes that the shake and combo figures are based on a large shake made with full cream milk, and the actual amount may vary.
Prices and where to buy
You'll find the range at participating Krispy Kreme shops and online.
If you're shopping for the office or a family gathering, the Protein Cookie Crumble Dozen is listed on the Krispy Kreme website at $41.
It includes six Protein Cookie Crumble doughnuts and six of the brand's famous Original Glazed doughnuts.
There's also a double pack, with a dozen of each, listed online at $56, down from $69 at the time of writing.
You can see the full menu, and check nutrition and allergen details, on the Krispy Kreme products page.
Why is protein suddenly in everything?
Over the past few years, protein has become one of the biggest buzzwords on supermarket shelves.
Many of us are trying to eat more of it to help us feel fuller for longer, to support exercise, or as part of a healthy diet as we get older.
Food brands have noticed, and protein-boosted versions of everyday foods now fill entire aisles.
Krispy Kreme is simply the latest brand to put a protein twist on a much-loved favourite.
Is a protein doughnut a healthy choice?
Let's be honest: a protein doughnut is still a doughnut.
It's a fun, indulgent treat with a bit of a protein boost, not a replacement for a balanced meal.
If you're trying to increase your protein intake, everyday foods such as eggs, Greek yoghurt, fish, chicken, tofu, beans and lentils remain great options.
It's also worth checking the full nutrition information, including sugar and energy, before you order, especially if you're watching your intake.
If you have specific dietary needs or health goals, speak to your GP or an accredited practising dietitian for advice that suits you.
Get in quick
Like most Krispy Kreme specials, this one won't hang around for long.
The Protein Powered range is available until November 23 or while stocks last, so if you're curious, now's the time to give it a go.
Whether you're a gym regular looking for a post-workout treat or simply love trying the latest food trend, it's certainly one for the conversation at morning tea.
