ACTIVEWEAR TAKES OVER AUSSIE WARDROBES AS GYM GEAR GOES MAINSTREAM

Activewear has taken over Aussie wardrobes as women are embracing comfort with style,

This shift drives major trends, from elevated athleisure that blends fashion with flexibility to setting boundaries that protect mental well-being.

Jessica Thompson, Global Brand President of Halara, said: “Australian women are embracing a new kind of confidence, one that comes from setting boundaries, prioritising well-being, and making choices that align with their values, whether in fashion, finances, or self-care.” 

Here’s how women in Australia are putting themselves first this year and feeling good:

Saying No

2025 has become the year of setting boundaries. Women recognise that saying "no" isn’t selfish; it’s self-care. 

With ‘Joy of Missing Out’ (JOMO) a key trend this year, whether it's declining extra work without pay, stepping back from emotionally draining relationships, or simply skipping events that don’t bring joy, women are prioritising their own mental health and happiness above all else.

Clothing Made to Fit You

The days of squeezing into uncomfortable clothes just because they’re trendy are fading. Women are now looking for comfort, versatility, and self-expression in their wardrobes.

The astronomical rise of athleisure and loungewear that is polished enough for work but feels like PJS is becoming a staple. Brands like Halara are responding to this trend with a focus on comfortable clothing that moves with you. 

Health Over Hustle

The glorification of ‘the grind’ is losing its appeal. Women are choosing happiness over burnout. 

As part of this, women are prioritising movement not just for aesthetics but also for strength, stress relief, and overall well-being. Run clubs, ocean swimming, and Pilates classes are taking over Australia, and the added layer of social connection plays a huge role.

Mental health is also a major focus, with therapy, mindfulness, and digital detoxes to reduce stress, all contributing to the rejection of the daily ‘grind’. 

Less Is More 

From skincare to shopping habits, women are rejecting the pressure to own more, do more, and consume more. In fashion, this means a shift towards quality over quantity, with more women investing in long-lasting pieces.

The same applies to beauty routines; multi-step regimens are being replaced by simple, effective skincare that prioritises skin health over fuss. 

Financial Independence & Smart Money Moves

This is the year of financial empowerment. Women in Australia are taking control of their finances, investing in their futures, and seeking financial education. 

With the cost of living rising, budgeting apps, sustainable spending, and side hustles are becoming essential tools for financial freedom.

This trend isn’t just about earning more, it’s about making smarter choices that align with personal goals and values.