THE RISE OF LEISUREWEAR GETS A POLISHED NEW EDGE WITH JELENA DOKIC

Jeni O'Dowd
4 days ago
2 min read

Smiling woman in a blue suit with gold jewelry, sitting against a white background. She exudes confidence and style. — Jelena Dokic wears an outfit from the new Motto Movement Collection

As leisurewear continues its march out of the gym and into everyday wardrobes, Australian fashion brands are finding new ways to elevate comfort without losing style, with icons like Jelena Dokic redefining how athleisure is worn beyond sport.

The latest to lean into the shift is Melbourne-born label Motto Fashions, which has unveiled a limited-edition athleisure collection that takes the casualwear boom to the next level.

FROM TRACKSIDE TO TABLE

The Motto Movement Collection taps into the growing appetite for clothing that works throughout the day.

Designed to move seamlessly from exercise to socialising, the 17-piece capsule blends sporty silhouettes with a more refined finish.

The range includes tailored suit sets, jackets and hoodies alongside dresses, skirts and camis, all created with versatility in mind.

It reflects a broader fashion movement in which traditional activewear codes are softened, styled, and repurposed for real life, rather than just workouts.

JELENA DOKIC'S STRONG STORY

Fronting the campaign is Jelena Dokic, whose career beyond the court has made her a powerful advocate for resilience and self-belief.

Her involvement aligns with the ethos behind the collection, which focuses on feeling strong, confident and comfortable in your own skin.

Jelena said: "Motto Fashions is a brand I have previously worked with and one that I truly admire.

"They embody everything I advocate for, body confidence and empowering women to feel strong and happy with who they are.

"This collection is an incredible capsule that I believe every Australian woman will enjoy styling, allowing women to love their bodies and feel confident in whatever they choose to wear.”

Smiling woman in burgundy dress with a beige jacket, gold jewelry, and hoop earrings against a white background, exuding confidence.

LEISUREWEAR, BUT MAKE IT LIFESTYLE

Rather than leaning into overtly technical sportswear, the Motto Movement Collection draws on classic athleisure and refines it.

The result is clothing that feels relaxed yet intentional, with pieces that can comfortably carry you from brunch to evening drinks without a costume change.

The collection reflects a wider shift in how women are dressing, favouring clothes that offer freedom of movement while still feeling considered and polished.

EMPOWERMENT AT THE CORE

Founded in 1985, Motto Fashions has long positioned itself as a brand that prioritises confidence over trends. Now led by CEO Lauren French, the label continues to challenge rigid fashion rules in favour of wearability and self-expression.

Lauren said, “We are beyond excited to welcome Jelena as our ambassador and to launch our Motto Movement campaign and collection.

"She truly embodies everything we stand for - confidence, strength, and owning your style unapologetically.

"Working with Jelena has been an absolute dream, and we cannot wait for you to see, feel, and style every single piece.

"This collection is all about effortless wearability - designed to move with you, live in your wardrobe, and make you feel incredible in your body, every day. Get ready… this one’s big!”

Smiling woman in black suit and white sneakers, holding a tennis racket. She's seated against a white background, exuding a confident vibe.

THE DETAILS

The Motto Movement Collection will be available exclusively via the Motto Fashions website with prices ranging from $99.95 to $229.95.

As leisurewear continues to redefine modern dressing, this latest release shows how the category is evolving beyond basics, offering women pieces that feel just as good at the café as they do on the court.