HADA LABO TOKYO LAUNCHES NEW LIFT RANGE TARGETING WRINKLES AND SKIN RESILIENCE
- Charlotte Bolt
- Jun 3
- 2 min read
Japanese skincare favourite Hada Labo Tokyo has introduced a new anti-ageing line to Australian shelves, launching its LIFT Range at Priceline and Adore Beauty this month.
The LIFT Range is designed to reduce the appearance of deep wrinkles and improve skin resilience, elasticity, and hydration.
The release continues the brand’s global success, with Hada Labo Tokyo already selling a bottle of its signature Hyaluronic Acid Lotion every three seconds worldwide.
“The LIFT Range is specifically designed to target deep wrinkles, enhance skin resilience and elasticity, and visibly plump and lift the skin,” a spokesperson for the brand says.
The formula comprises a blend of four types of hyaluronic acid, with each variant tailored to different molecular weights, thereby hydrating various skin layers. This approach aims to smooth fine lines and leave skin visibly lifted.
The products also contain collagen and soy isoflavones—plant-based compounds said to support hydration, skin tone, and firmness, particularly in mature or dry skin.
Hada Labo Tokyo describes the new line as “affordable, effortless, and delivers results,” with products ranging from day creams to serums:
“No Wrinkles” Lotion Super 3D Hydrator ($39.95): A lightweight essence that targets dullness and discolouration, designed for quick absorption.
3D-Lifting Serum Intensive Skin Age-repair ($39.95): A rich, thick cream intended to nourish and reduce deep wrinkles.
Anti-Wrinkle Rebuilding Day and Night Cream ($39.95): A satin gel that hydrates without irritation, targeting sensitivity and fine lines.
Hada Labo Tokyo says it has drawn inspiration for the range from the “timeless beauty of Japanese women,” combining traditional skincare rituals with modern ingredients.
“Soy isoflavones help brighten and even out skin tone while deeply hydrating and strengthening the skin barrier,” the brand notes. “Especially beneficial for dry or mature skin… promoting a smoother and more radiant complexion.”
