CERAVE GOES TO ARRAKIS: THE CULT MOISTURISER JUST SIGNED UP FOR DUNE PART THREE
In the most unexpected beauty news of the week, CeraVe has been named the official moisturiser of Arrakis.
The skincare brand, a favourite with skincare fans and bargain hunters alike, announced its first-ever film partnership on November 13, teaming up with Warner Bros and Legendary Pictures for Dune: Part Three.
If you have watched the first two films, you will know Arrakis is a scorching desert planet where water is the most precious thing of all.
So a moisturiser stepping in to save the day is a cheeky bit of casting.
Why CeraVe and Dune make sense
The tie-up centres on the brand's hero product, its Moisturising Cream, which comes in that familiar no-fuss tub found in pharmacies across Australia.
In the official announcement, Vincent Chauvière, Global Brand President at CeraVe, joked that on Arrakis "spice isn't the only precious resource".
Warner Bros executive Julie Moore said it was Dune's first-ever venture into body care.
A new campaign film called Precious Resource debuted on November 13.
It was shot in the Samalayuca Dunes in Mexico and in Mexico City, directed by Maca Rubio.
CeraVe is also sponsoring the Hollywood world premiere on December 1 and the UK premiere on December 9, and the brand says the campaign is rolling out across every continent.
When Dune lands in Australia
Film fans can mark their calendars, because Flicks reports Dune: Part Three opens in Australian cinemas on December 17.
The star-studded cast includes Timothée Chalamet, Zendaya, Florence Pugh, Anya Taylor-Joy, Rebecca Ferguson, Jason Momoa and Robert Pattinson.
It is shaping up to be one of the big Christmas holiday outings, so it might be time to book a girls' night at the movies.
What is actually in the CeraVe cream
Behind the sci-fi glamour, this is a very simple product, which is exactly why so many people swear by it.
According to CeraVe Australia, the Moisturising Cream contains three ceramides, which help support the skin's natural barrier.
It also includes hyaluronic acid to help skin hold on to moisture, plus glycerin, petrolatum and dimethicone.
The brand says it was developed with dermatologists and is suitable for dry to very dry skin on both the face and body.
It is also fragrance-free and non-comedogenic, and CeraVe says it is suitable for mild eczema-prone skin.
The Australian site claims up to 48 hours of hydration, based on an instrumental test with 25 people.
You will find it at most chemists, as well as online at retailers including Adore Beauty.
Desert-proof skin tips for an Aussie summer
You do not need to live on a desert planet to know the feeling of tight, thirsty skin.
Long days in air-conditioning, hot sun, chlorine and salt water can all leave skin feeling parched by the end of summer.
CeraVe dermatologist Dr Andrew Park said keeping skin hydrated and protecting its barrier are essential to healthy-looking skin.
Here are a few easy habits to try.
Apply moisturiser while your skin is still slightly damp after a shower, to help lock in hydration.
Keep showers short and lukewarm rather than steaming hot, which can strip natural oils.
Do not forget your hands, elbows, knees and feet, which often dry out first.
Follow with a broad-spectrum SPF 50+ sunscreen every morning, even on cloudy days.
And if your skin is red, itchy or cracked and not improving, speak to your GP, pharmacist or a dermatologist.
The bottom line
A humble tub of moisturiser starring alongside one of the year's biggest blockbusters is a reminder that the basics never go out of style.
Whether you are a Dune devotee or just someone whose shins get flaky every January, a good barrier cream is a summer essential worth keeping close.
