AUSTRALIAN KIDS POWER A $623 MILLION MINI-ECONOMY, REPORT FINDS

In the past year, Spriggy kids earned $286.3 million

Australian kids are rewriting the rules of money, according to new research from Spriggy, which reveals they now power a $623 million economy.

The Spriggy Economy Report FY25 draws on insights from over 790,000 young Australians to show how children are earning, saving, and spending in ways that challenge long-held financial assumptions.

In the past year, Spriggy kids earned $286.3 million, a 11 per cent increase from the previous year. Their earnings grew more than three times faster than the national wage growth rate, outpacing both wage rises and inflation.

The report also highlights a reversal of the gender pay gap, with girls earning $1.03 for every $1.00 earned by boys. By comparison, Australian women in the workforce still earn $0.88 to the dollar.

Generosity is on the rise, too, with kids donating and fundraising over $1.06 million, a 28 per cent jump year-on-year.

Savings goals reflect both big family priorities and rapid cultural shifts, from Japan topping the list of international travel destinations to viral trends like Labubu plush toys, which surged 9,600 per cent as a savings target.

“These results prove kids are far more engaged with money than many people realise.

They’re not only working hard and saving ambitiously, from family holidays to viral trends, but also showing extraordinary generosity, donating over a million dollars in the last year alone.

This is a generation that is both financially aware and socially conscious, which is something worth celebrating,” said Spriggy Head of Finance Jasmin Dayes.

“When children see the tangible results of their effort, whether it’s earning from chores, saving for a big goal, or donating to causes, it builds lifelong confidence and independence.

The fact that girls are out-earning boys is especially encouraging, and shows the next generation is writing their own story around money,” said Founder of Ladies Finance Club and Spriggy spokesperson Molly Benjamin.

Covering FY25, the Spriggy Economy Report provides a unique insight into how Australian children are shaping their financial futures, highlighting the scope of their economic activity and the values driving their decisions, including generosity, ambition, and independence.